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DECEMBER 2010: Start Your Business Magazine Paul Hitchens, Verve's Creative Director has contributed an article to the December issue (No.52). The featured article, 'The lessons start-ups can learn from Superbrands' looks at the qualities that attract brand loyalty ... [START YOUR BUSINESS MAGAZINE PDF ]. 
DECEMBER 2010: Director Magazine Paul Hitchens, Verve's Creative Director was recently interviewed by The Institute of Directors Magazine 'Director'. The featured article, titled 'All you need is love' asks the question - How do Superbrands retain their loyal supporters following a crisis?
Paul Hitchens told 'Director' Magazine, "Superbrands make such a strong connection with their customers that you value them as a friend and, like your best friend, you will forgive them a few transgressions". For the full article ... [IOD - DIRECTOR MAGAZINE ].
30th NOVEMBER 2010: Make-A-Wish Verve is proud to be associated with a new annual Golf event in support of the Make-A-Wish Charity. This is a wonderful charity that grants magical wishes for children and young people fighting life-threatening illnesses. To date it has granted over 5,000 wishes and provided uplifting support and relief for countless families across the nation. Verve donated their brand consultancy services and created an event identity for the annual Golf Day.
The Golf Day Event will be organised by Corporate Hospitality and Event Organisers Viva Esprit. Verve created the Viva Esprit brand in April 2010. Working with the company's founders, we created a brand strategy that included the new name, strapline and ethos.
Paul Fenton, Managing Director, Viva Esprit: "We challenged Verve to design an eye catching new corporate identity. Paul & Julia paid detailed attention to our teams initial requirements and created a brand that embraces our unique company culture. We were delighted with their work which immediately played an important role in winning us new clients!" The new Viva Esprit brand was implemented by Verve through the marketing materials and website design. [VIVA ESPRIT ].
1st NOVEMBER 2010: House of Commons Meeting with Jonathan Lord MP, Conservative MP for Woking following Prime Minister David Cameron's call on Britain's 'doers and grafters, inventors and entrepreneurs’ to 'get this economy going.' As many as 10,000 new small businesses could be launched by next year with Government plans for a New Enterprise Allowance, that will give financial and mentoring support to unemployed people who want to start their own business.
Julia Hitchens and Paul Hitchens met with their local MP to discuss how their new book 'Create the Perfect Brand' explains how to harness the power of branding used by global brands and big organisations and apply this knowledge to new businesses and SMEs.
26th OCTOBER 2010: MSI Global Alliance International Conference MSI is an international association of independent professional firms. Julia Hitchens and Paul Hitchens from Verve were speakers at this years conference held at the InterContinental Hotel Park Lane. Their subject was the value of the MSI brand to its members and clients. [MSI GLOBAL ALLIANCE ].
James Mendelssohn - Chief Executive MSI Global Alliance: "Thank you for your input... it was a great session and the informal feedback was extremely positive".
27th AUGUST 2010: Book Launch The new book is available from August 27th. 'Create the perfect brand - Teach yourself' is written by Verve's founders Julia Hitchens and Paul Hitchens. It is published by Hodder Education and is now available from Amazon, WHSmith, Waterstones, Tesco's and in over 20 countries worldwide.
energy enthusiasm dynamism Verve for brands - - -© Verve Interactive Ltd 1996-2011 |
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