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about Verve
We believe your brand is the heart and soul of your organisation. Verve's Brand Training, Seminars and Workshops are designed to help you understand the potential of your organisation, products or services. They can prove valuable independently or as part of a new branding programme. Brand Workshop: The Brand Workshop is the most important element of the client brand process and is designed to be engaging, productive and rewarding. We will ask questions and provide creative exercises to help free your thoughts and provide fresh insights. We will work with you to define the building blocks of your brand: Purpose - Vision - Values - Proposition - Positioning - Personality - Audience. Verve's Brand Learning Workshops can be run as part of an induction course to introduce employees to the employer brand or as a management awayday to review an existing brand startegy. 1996 - 2011: 15 years - brand creation, training, seminars, workshops Like people, brands have personality and customers learn whether they can be trusted. A brand is built by carefully managing all the experiences that your brand offers to the audience. These incidences of contact are called ‘touchpoints’ and collectively they have tremendous impact on the success of your brand. Your logo, business stationery, packaging and office signs are not the brand. They are the important visual elements that your customers and staff identify your brand by. The care and pride with which the identity is implemented are clues to the authenticity of the brands values. Verve have worked with clients in a diverse range of industries from Manufacturing, IT, Television, Pharmaceuticals and Local Government to name a few. We have helped entrepreneurs and established businesses to build their brands.
How do we build a brand? We research the marketplace, interview the key decision makers and use thinking exercises to explore the scope of the brand. The outcome is a clear idea of what the brand does and what it represents and what makes its customers keep coming back. We establish the long-term vision for the brand and examine how this is going to be achieved. We look at the brands relationship to its competitor brands and profile the community who will be interested in it - customers, suppliers, partners and most importantly you and your colleagues. We then create an identity system to deliver the brand strategy. The identity can include a new name and a strap line to support the brand proposition. Our consultants are very experienced at brand naming and can advise on legal protection for your new brand assets.
Types of brands We help our clients determine clear strategies for their product and service hierarchy. We examine the relationship to the parent brand and suggest strategies that support its vision and values. Brand Architecture simplifies your business strategy into an easily understood framework. There are three broad categories: - Single Brand: Endorsed Brand: Branded: Our consultants are very experienced at product and service naming and can advise on legal protection for your new brand assets.
Brand Book and Guidelines A brand will not succeed if the strategy is only known to the management team and the brand consultancy. It is essential to share the brand story and enroll your employees, suppliers and loyal customers as Ambassadors for your brand. The best advert for a brand is a satisfied customer or client who is only too happy to refer your details to friends and colleagues. This form of brand building is far more credible and powerful than any advertising campaign can ever be. The important job of the Brand Book is to inform all members of staff what the brand is and is an important tool for the Human Resources and Marketing Departments. Every member of staff should be familiar with the brand strategy and understand their contribution to making it succeed. The Brand Book and guidelines includes the agreed brand strategy and guidance on the correct use of the identity and its elements. We provide digital templates to compliment the guidelines and provide ongoing advice to help our clients maintain the brands continuity as the organization grows.
Brand Implementation Since 1996 we have worked with a variety of organizations including local government, oil, pharmaceuticals, television and manufacturing. Each brand has had its own unique requirements and we have implemented each brand strategy through a wide range of media. From attractive brochures, to eye catching signage - our consultants know how to bring your brand to life in an integrated approach that builds on each element to deliver a cohesive brand. Verve's consultants typically manage the implementation of the brand through: stationery, literature, presentations, digital templates, online media, advertising, signage, fascia graphics, vehicle liveries and exhibitions. We can manage your print requirements, project manage websites, signage, fascia and exhibition graphics. Our consultants can share their knowledge and experience of working with external specialists in printing, packaging, sign writing and web design to leverage the greatest impact for your brand. We offer over 40 years combined practical experience of working with specialists in allied trades to implement your brand. We work with you to establish the truth that distinguishes you from your competitors. We are careful to ensure that the idea that will form the backbone of the brand is sustainable. A false image based on an empty promise will soon lose custom. We work with your brand to reveal the special qualities that are worth shouting about. We give your brand a voice, confidence and verve to stand out.
Brand Advice Creating a new brand is an investment that will pay dividends in the long-term. There are many vintage brands that have ceased trading but their quality and value transcends time. We can advise you on the potential investment opportunity for purchasing a vintage brand that fits your vision and values and reconnect with the goodwill and aspirations associated with the old name. This is particularly prevalent in the motor industry where Vintage Car and Motorcyle brands have been brought back roaring into life for a new generation of like minded enthusiasts.
energy enthusiasm dynamism Verve for brands - - -© Verve Interactive Ltd 1996-2011 |
  
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