the book

'Create the Perfect Brand' has been nominated for the CMI Management Book of the Year 2011/12 organised by the Chartered Management Institute in association with the British Library. It has been entered for the Practical Manager and E-Book categories. For more information ...

'Create the Perfect Brand - Teach Yourself' is the new book from Verve's founders Julia Hitchens and Paul Hitchens. It is published by Hodder Education and is now available from The Chartered Institute of Marketing's Book Shop, Amazon, WHSmith, Waterstones, Tesco's and in over 20 countries worldwide.

With over 40 years professional experience, Julia and Paul explain the importance of brands, how they are created, implemented and supported. This book is for everyone interested in brands including; entrepreneurs, organisations, businesses and students.

An eBook edition of the book is now available from Amazon Kindle Store and the Apple iBookstore. The paperback edition can be purchased from the following retailers -

We hope you will be inspired to create your perfect brand.

For more information about 'Create the Perfect Brand'...

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