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news - 2011
NOVEMBER 23RD 2011: Businesss Studies Conference Paul Hitchens, Brand Consultant and founding partner of Verve, will be guest speaker at the AQA A2 Business Studies Conference in London. Paul will be speaking about what constitutes a brand, why organisations need one, and factors governing brands including the implications of a recession, valuation, culture, strategy, identity, touchpoints, champions, ambassadors, standards and protection. For more information - http://www.philipallanupdates.co.uk
NOVEMBER 1ST 2011: IBM Summit 2011 - Paul Hitchens represented Verve and joined delegates debating the issues regarding consumers’ behaviour and sustainability. Speakers included Tim Smit founder of the Eden Project, Richard Reed of Innocent and Mark Earls Author of Herd. For more information about this initiative: IBM Start
OCTOBER 17TH 2011: CMI Management Book of the Year Award The book receiving the most online votes this year for the CMI Management Book of the Year Award E-Book category was 'Create the Perfect Brand' by Paul Hitchens and Julia Hitchens with 30% of the public's vote. The results will be passed to the judging panel for this category to inform their selection of the shortlist, which will be announced at CMI’s national conference in London.
SEPTEMBER 12TH 2011: Institute of the Motor Industry Paul Hitchens, was quoted in MIM - the Motor Industry's 'Motor Industry Magazine'. Paul was asked to comment on how taking your brand seriously can help to attract more business in a challenging business climate. His full contribution can be read at - http://t.co/i3CcSgD
AUGUST 27TH 2011: 'Create the Perfect Brand' Book is 1 year old! 'Create the Perfect Brand' the Guidebook to Branding by Verve's founders, Julia Hitchens and Paul Hitchens, was first published on August 27th 2010. It has been an exciting twelve months with media coverage, interviews and appearances on ITV London Tonight, BBC Radio, The Independent, Management Today and nominations in two categories for the CMI Management Book of the Year Award 2011/12. The book is available in Print and Digital formats from. Amazon and Amazon Kindle Store
JULY 29TH 2011: Chartered Management Institute - Management Book of the Year Award 'Create the Perfect Brand' has been entered in the new E-Books category for the prestigious Management Book of the Year Awards. The event is held in association with the British Library. The book has also been entered in the Practical Manager category. Winners will be announced on February 6th 2012. CMI Book Awards - Website
JUNE 20TH 2011: Chartered Management Institute - Management Book of the Year Award Julia Hitchens and Paul Hitchens are proud to announce that their book 'Create the Perfect Brand' has been entered in the prestigious Management Book of the Year Awards. The event celebrates the very best in the field of management writing and is held in association with the British Library. The book has been entered in the Practical Manager category. Winners will be announced on February 6th 2012. CMI Book Awards - Website
JUNE 16TH 2011: EN Magazine - The Magazine for Entrepreneurs In the June edition of EN Magazine - 'Create the Perfect Brand' by Julia Hitchens and Paul Hitchens gets a great book review. The Editor, Stuart Anderson, writes that "it comes recommended" and describes the contents as "exploring the different elements that make up a brand, how they are constructed and, probably most important of all, why having a strong, consistent brand actually matters to your company".
JUNE 10TH 2011: BBC Radio Cumbria - Dan Chisholm The Lake District Cheese Co. is a new award winning cheese brand that is due to launch with a cinema campaign nationwide. Drive Time Presenter Dan Chisholm interviewed Paul Hitchens live on BBC Radio Cumbria on Friday 10th June. Listen to Paul explain the value of authentic branding.
MAY 30TH 2011: The Independent - National Newspaper David Crookes, Journalist asked Paul Hitchens for his opinion on the rise of the Coffee Shop as a Business Venue ... "When you look at Starbucks as a brand, it has always had an entrepreneurial spirit and something of a can-do attitude that makes it no surprise that the company would encourage people to work at its branches," says Paul Hitchens, the creative director of brand consultancy Verve. "And when you consider the name is taken from Moby-Dick [Starbuck is the coffee-loving first mate on Captain Ahab's ship] there is a creative, literary link to the company." The Independent: Thirsty work
MAY 26TH 2011: ITV London Tonight - New City The London Borough of Tower Hamlets is bidding for City status in the Queens Diamond Jubilee Year. Piers Hopkirk, ITV London Tonight Correspondent asked Paul Hitchens how he would promote Tower Hamlets as London's potential third city ... "I would concentrate on the people, it has a rich and vibrant culture. Tower Hamlets is the core of the original East End and is the heart and soul of London". Paul added " It is the home of some incredibly potent and strong icons of London's identity". ... ITV London
APRIL 4TH 2011: Start Your Business Magazine - Issue 55 Are we not all guilty of judging a book by its cover? There are many businesses that have a fantastic product or service but the visual presentation lets them down. A business may not get the opportunity to prove itself and its image becomes a stumbling block to brand success. Potential customers need to ‘get’ the brand in an instant. It is not easy to do this, as branding is so much more than a logo – service, environment, colour, imagery, etc. Your brand should be mirrored in every part of your company, from the product or service, to the environment, people and culture. Paul Hitchens writes about how to create a perfect brand for ... Start Your Business
MARCH 15TH 2011: New Business - Branding on a budget If you're a start-up writing your first business plan, then you will need to watch your finances carefully as you take the first steps to launch your brand. The following advice from Verve's Paul Hitchens is for building a brand on a budget and appears in 'New Business' the online magazine for startups and entrepreneurs . New Business
MARCH 11TH 2011: Management Today - MT Expert's Ten Top Tips: Building a brand on a budget Paul Hitchens, Verve's Creative Director explains how creating a perfect brand depends first and foremost on great products and services. MT Experts Ten Top Tips
FEBRUARY 23RD 2011: Mansion House - Rt Honourable Lord Mayor and His Excellency The Chinese Ambassador Paul Hitchens attended the City of London IOD luncheon at Mansion House. The Rt Hon The Lord Mayor, Alderman Michael Bear is a veteran of the engineering and construction industries. He spoke passionately about the three C's, voicing concern for Commodities and Cash but balanced with great hope and optimism for this nation's Creative ability. 
FEBRUARY 2011: 'Crafted 2010-11 Launch Party Wednesday 2nd February - Julia Hitchens and Paul Hitchens of Verve attended the Arts & Business Crafted 2010-11 Launch Party at Gieves and Hawkes. Ten craft businesses have been accepted onto the second year of the 'Crafted mentoring programme – an initiative which matches craft businesses with leaders from the luxury sector and which has already provided valuable opportunities for a new generation of craftsmen to access new markets... Arts & Business
JANUARY 2011: 'Create the Perfect Brand' is now available on Apple iBook and Amazon Kindle Store From January our book has become available for digital download in Apple iBook and an eBook edition of the book is now available from Amazon Kindle Store . The paperback edition can be purchased from most retailers including The Chartered Institute of Marketing's Book Shop.
For News Archive - please click here energy enthusiasm dynamism Verve for brands - - -© Verve Interactive Ltd 1996-2011 |
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