What is this event about
If you already use branding in your business or are just starting to consider it, this event will make a big difference to your company results. This is not a theoretical presentation, but a practical, high-content seminar with all the information you need to give you clear knowledge of your brand, regardless of the size of your business. You’ll learn the same techniques that Verve uses when we create brands for businesses. Verve has been creating brands for British businesses since 1996. We have created more than fifty corporate identities for SMEs and have worked on branding projects for companies including Virgin Atlantic and Granada Media and organizations including The London Borough of Hammersmith & Fulham and The Citizens Advice Bureau. We have created branding for businesses in air travel, architecture and landscape, automotive, arts, building, business consultants, disability, education, engineering, financial services, information technology, insurance, local government, manufacturing, marketing services, media, oil, pharmaceutical, professional networks, publishing, recruitment, retail, tourism and training.
At our seminar at Mercedes-Benz World we will show you how to create, define, establish and drive your brand. Verve will focus on:
• How to create a sharp focus for your brand
• How a strong brand will establish your business as experts in your field
• How to create a brand with a strong value on your balance sheet
• Understanding a brand's vision, values and personality
• Why first impressions count
• Why a brand is not just a logo, but more an experience
• Why the five senses are essential to your brand
• What are a brand ’touchpoints’ or delivery experiences
• Why your culture can make or break your brand
• Questions to ask to gain brand insight
• How to make your brand distinctive and unique
• Things to avoid when designing a brand
• How you can implement your brand easily and consistently
• A toolkit to maintain your brand enabling you to focus on your business
