Verve Case Study Oldham Lighting [PDF CASE STUDY]

Oldham Lighting Ltd can trace their business heritage back to the pioneering lighting techniques that produced neon signs and are now a global leader in cold cathode lighting. Verve have re-positioned Oldham to capitalise on their heritage and continuous innovation in the lighting industry. Working with the board of directors we developed a new brand strategy to integrate the new and existing products. Verve created a strapline 'the art of illumination' to summarise the way Oldham work closely with lighting Designers and Architects to realise a creative vision for a public space or building.

Verve united the products with new names and themes. The cutting edge LED range was named Star-LED and the individual products under the range were named after stars - Mira, Rana, Vega and Zeta.

The new brand strategy has been applied to - Marketing, PR, Literature, Folders, Advertising and Products.

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