CONSULTANCY Strategic Brand Management
TRAINING Brand Workshops and Courses
INSIGHTS Speaking, News Media, Opinions

OVERVIEW:
The Branding Masterclass is an inspirational and creative two day course to help you plan, develop, design and implement a compelling brand. The Masterclass reveals, through practical exercises and world-class examples, how to use brand strategy to build a sustainable brand. To bring the subject to life, each delegate will be asked to apply the course structure to plan and create their own brand and present this to their fellow delegates during the course.

WHO SHOULD ATTEND:
The Branding Masterclass is designed for Marketing Professionals, Business Owners and Managers, Entrepreneurs and Graduates. It is aimed at delegates with the responsibility to manage and implement their organisation’s brand or branded products and services.

LEARNING OUTCOMES/BENEFITS FOR ORGANISATION:
The delegate will learn how to create a differentiated and authentic brand, built on the firm foundations of a solid strategy. They will gain understanding of the importance of brands, how they are created, implemented and sustained.

The organisation will benefit through a strategic approach to managing their most important asset:

• Understand the essential strata of a successful brand
• Make branding central to the organisation’s success
• Communicate a clear business strategy with brand communication
• Establish a compelling brand proposition
• Gain skills to manage and sustain brand value

COURSE CONTENT:

Part one: Brand importance
1 What is a brand?
2 Why do I need a brand?
3 Brand value:

Part two: Brand creation
4 Brand focus
5 Brand strategy
6 Brand culture

Part three: Brand implementation
7 Brand design
8 Brand identity
9 Brand experience

Part four: Brand sustainability
10 Employer Branding
11 Brand standards
13 Brand delivery
14 Conclusion: Questions and Answers

DELIVERY STYLE:
The course delivery style and methods include:

• Interactive
• Practical exercises
• World-class examples
• Group work
• Games and learning exercises
• Creativity
• Inspirational case studies

[BOOK HERE] This course is delivered by Paul Hitchens through the Chartered Institute of Marketing.

ABOUT THE COURSE DIRECTOR:
Paul Hitchens is an award winning creative with over 25 years experience in brand communications. He is the author of two educational books on branding: ‘Create the Perfect Brand: Teach Yourself’, and ‘Successful Brand Management in a Week: Teach Yourself’, published by Hodder Education. Paul is a writer and industry commentator and has contributed his branding opinions to some of the UK’s most respected news organisations including; The BBC, ITV and Channel5. He previously worked for the renowned brand consultancy Wolff Olins concentrating on Automotive brands, including Vauxhall and Saab, before founding his own brand consultancy.

Choose a course for a detailed outline:
Courses - Brand Masterclass - Brand Identity - Core Values
Brand Touchpoints - Employer Branding - Global Branding

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