Verve | creative brand strategy
Verve - Brand Consultants: Creative & Strategic - Est.1996
For 15 years, Verve has been working with private, public and not-for-profit organisations to create imaginative and distinctive brands and branded communications. We share our knowledge and branding insight to realise our clients potential through creative and strategic thinking.
Verve - Brand Training, Seminars and Workshops: Since 1996 we have helped hundreds of businesses to see their brands potential through Consultancy, Seminars and Training Workshops. In 2010 Hodder Education published our book 'Create the Perfect Brand' written by Verve's founders. This 'Teach Yourself' book has been nominated for the 'CMI Management Book of the Year' Award.
Interviewed on 'BBC Radio' and 'ITV - London Tonight'. Quoted in print: 'The Independent', 'Management Today', 'The IOD's Director Magazine'.
BRAND | Reputation - Experience - Expectation
A brand is a small word considering the big part they play in our lives. We drive them, wear them, eat them, and covet them. They exert a powerful influence on our behaviour. Brands are about our feelings; trust, pride, joy, excitement, security, love and even desire.
In a fast moving society, we use brands as a shortcut to making decisions. Their reputation guides our choice in the process of selection. We are prepared to pay much more for kudos, style and status. Trust in the brand name means you donít need to struggle with the details.
A brand offers a barrier to competition. They position themselves first in the mind so that there is no alternative. In every walk of life there is a brand leader that offers something more than just performance.